Brand/Product Management Team Leader 2

Job Purposes

Implement brand strategy to manage target market and a portfolio of products, maintain brand integrity across marketing initiatives and communications, and monitor marketing trends and competitive products, in order to develop and execute market initiatives and activities for brand and drive market growth

Key Roles and Responsibilities

• Implement brand strategy and plan to all aspects of products and marketing activities to ensure goal achievement of the brand
• Develop high quality and effective marketing materials to align with brand strategy, including setting of style and brand guidelines, as well as brand vision and value proposition
• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Coordinate and assist with product development for a specific product, brand, pricing, and product launches to develop new business opportunities
• Monitor market research of consumer behavior, analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand and product management effectively
• Participate in managing budget and operating cost for advertising and promotional items to ensure cost-effectiveness
• Take care and advise subordinates to ensure effective performance and promotion preparation

Qualifications

• Bachelor’s degree in Business, Advertising and Marketing, Economics or related field
• Minimum of 3-5 years of responsible experience and 1-3 years of team management
• Have excellent written and verbal communication skills
• Have research and analytical skills
• Be creative and innovative
• Have budget-management skills

Additional Information