PROGRAM OVERVIEW

As a Management Associate, you will be given an opportunity to handle several core functions in a particular business unit and work with several teams whose members have different fields of expertise during this 2-year program. The program was designed to accelerate your career growth and prepare you to become a future leader of Central Group. Our rotation plan, which covers two tracks – Generalist Track and Specialist Track, will empower you to shape your own future.







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Retail & Brands is Central Group’s most significant business, recognized as Thailand’s leading multi-format, multi-category and omnichannel retailing platform. Covering both Asia and Europe, businesses under Central Retail features malls, dominant brands, physical and online stores, and modern retail systems in these categories:

  • Department Store Group:
    Offering a variety of quality products in several categories, such as fashion, beauty, home, and mother and childcare at 75 locations of Central and Robinson department stores all over Thailand. We provide on-site and online channels, as well as other innovative platforms, to address the diverse needs of our customers.
  • Home & Hardline:
    Selling products that meet all the needs for home, which consists of electronic products, construction materials and equipment, home decoration products, DIY products, stationery, office supplies, and e-Book under retail brands such as Thai Watsadu, Baan & Beyond / BNB home, Auto1, Power Buy, OfficeMate, B2S, and MEB.
  • Food:
    Our food business units cater to both retail and wholesale markets, keeping up with food trends and continuous improvement to meet the needs of consumers, with a wide range of consumer products under various retail brands such as Tops, Tops Food Hall, Tops Fine Food, Tops CLUB, and FamilyMart.
  • Non-Food and Brand Management:
    Our main businesses in this category include: Supersports, No. 1 sporting goods retailer in Thailand, and Central Marketing Group, leading retail brand and distributor, with our international fashion and beauty distribution business, operating over 40 well-known brands from fashion, beauty and lifestyle through retail sales counters located in major department stores as well as standalone brand shops and wholesaling.
  • Mall & Property Development:
    One-stop lifestyle destinations and the center of the community known as Tops Plaza, Robinson Lifestyle, and Go!. We developed our malls under the concept of "Eat, Shop, Travel" with the aim of catering to all lifestyles at affordable prices.
Central Pattana is a market pioneer in developing Thai retail and commercial properties, and currently holds the largest market share of net leasable area. Malls & Commercial Properties have evolved with rapidly changing market trends and continue to innovate the retail experience for customers. We develop and manage large-scale shopping mall and related businesses, as well as do collaboration and co-creation with potential partners to deliver novelties to our clients.

Our property development businesses consist of the following core categories:
  • Shopping Complexes
    rental of retail space, utility and security services, cleaning services, rental & services of convention halls, onsite media services, and marketing activities in common area of 38 shopping centers
  • Office Buildings
    development of office buildings for rent not only for Central Group's complementarity with the shopping centers, but also for its value accretion from the optimization of land use and efficiency of car park management
  • Hotels
    complementing the shopping center business in terms value accretion to the overall project by making the most use of properties for the maximum return on investment.
  • Residential Buildings
    residential projects located next to or in the vicinity of shopping centers, standalone condominium project
  • Food Centers
    an essential element that complements shopping centers providing convenience for customers with a wide variety of affordable, quick and ready-to-serve dishes
Central Group has also pioneered restaurant chains in Thailand with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent service. We are one of the leaders in Thailand’s chain restaurant industry who have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behavior patterns. Above all, our Food & Beverage Management business is committed to operating with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritized through customer relationship management (CRM) with our long-established membership scheme.
Our restaurant group is a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business. We have a multi-brand portfolio including Inhouse and Joint Venture brands with more than 1,500 outlets nationwide that covers a great variety of food types under 20 brands of well-known local, regional, and international food brands, such as Mister Donut, KFC, Auntie Anne’s, Pepper Lunch, Chabuton, The Terrace, Yoshinoya, Ootoya, Tenya, Katsuya and Fezt.

Business Overview




PROGRAM CONCENTRATION
OVERVIEW

Now that you have a better understanding of the diverse industries and businesses that Central Group operates in, we invite you to explore the opportunities available to you through our Management Associate Program. As a Management Associate, you are able to select one of the two training emphases of the program between the Generalist and Specialist tracks, depending on your career aspirations and the unique business requirements at the time. Each track includes professional development training and hands-on experience to enable you to accomplish your professional goals. You will have the opportunity to learn from experienced leaders and have the chance to work on real projects and contribute to the company's growth. This area of concentration training approach is consistent with our training ethos, which emphasizes both breadth and depth of knowledge. Learn more about these two tracks and discover which one aligns best with your career aspirations.








GENERALIST TRACK

The Generalist track offers a comprehensive introduction to various areas of the business, providing a broad understanding of the end-to-end business process within the industry of their choice. This track offers a broad introduction to various areas of the business. You will have the opportunity to rotate through different departments, gaining hands-on experience and a well-rounded understanding of the industry.

The Generalist track is ideal for those who want to gain a broad understanding of the business and develop the skills necessary to oversee the overall management of the business. Upon graduation, participants will have a solid foundation of knowledge and experience in the industry, positioning them well for a successful career in management.

SPECIALIST TRACK

The Specialist track allows you to delve deeper into a specific area of interest and gain specialized knowledge and skills. This track is suitable for participants who have a clear career direction and are looking to build expertise in a specific function in the industry.

The precise responsibilities of the Management Associate will be determined by the organization offering the training. During the program, the Management Associate will be assigned to a specific department and will have the opportunity to work closely with experienced managers and mentors to gain hands-on experience and develop specialized skills. Upon completion of the program, the Management Associate will be equipped with the necessary knowledge, skills, and experience to take on a specialist role with based on their interest. Please note, placement will be subject to the availability of the position and the business needs of the company.

Nike Shoes

Specialist Track

The Specialist track allows you to delve deeper into a specific area of interest and gain specialized knowledge and skills. This track is suitable for participants who have a clear career direction and are looking to build expertise in a specific function in the industry. The precise responsibilities of the Management Associate will be determined by the organization offering the training. During the program, the Management Associate will be assigned to a specific department and will have the opportunity to work closely with experienced managers and mentors to gain hands-on experience and develop specialized skills. Upon completion of the program, the Management Associate will be equipped with the necessary knowledge, skills, and experience to take on a specialist role with based on their interest. Please note, placement will be subject to the availability of the position and the business needs of the company.

สมัครงาน central

GENERALIST TRACK

The Generalist track offers a comprehensive introduction to various areas of the business, providing a broad understanding of the end-to-end business process within the industry of their choice. This track offers a broad introduction to various areas of the business. You will have the opportunity to rotate through different departments, gaining hands-on experience and a well-rounded understanding of the industry.


The Generalist track is ideal for those who want to gain a broad understanding of the business and develop the skills necessary to oversee the overall management of the business. Upon graduation, participants will have a solid foundation of knowledge and experience in the industry, positioning them well for a successful career in management.



สมัครงาน central

SPECIALIST TRACK

The Specialist track allows you to delve deeper into a specific area of interest and gain specialized knowledge and skills. This track is suitable for participants who have a clear career direction and are looking to build expertise in a specific function in the industry.


The precise responsibilities of the Management Associate will be determined by the organization offering the training. During the program, the Management Associate will be assigned to a specific department and will have the opportunity to work closely with experienced managers and mentors to gain hands-on experience and develop specialized skills. Upon completion of the program, the Management Associate will be equipped with the necessary knowledge, skills, and experience to take on a specialist role with based on their interest. Please note, placement will be subject to the availability of the position and the business needs of the company.










WHAT DO WE OFFER?

We offer a unique and enriching experience through our Management Associate Program. As an MA, you will have the opportunity to





feature

Delve deeper into your area of expertise

and discover your business specialization through on-the-job training that offers unique and diverse experiences.

Experience fast-paced growth

with the chance to work on challenging business projects that will unlock your full potential and enable you to create an impact.

Work in an open environment
with high visibility

where you can collaborate with senior leaders and top management and gain unique insights into the inner workings of Central Group.

สมัครงาน central

  • Delve deeper into your area of expertise
  • and discover your business specialization through on-the-job training that offers unique and diverse experiences.

  • Experience fast-paced growth
  • with the chance to work on challenging business projects that will unlock your full potential and enable you to create an impact.

  • Work in an open environment with high visibility
  • where you can collaborate with senior leaders and
    top management and gain unique insights into the inner workings of Central Group.











Enjoy a distinct experience

Management Associates will enjoy a distinct experience in each of business group that is part of the Management Associate program.





Central Retail offers ’A Great Place to Work’, a challenging yet supportive work environment that encourages innovation and creativity. Joining Central Retail means you will become part of ‘A Winning Team’ that is committed to achieving exceptional results. You will have access to premium development resources and niche mentorship to help you navigate constructive challenges and accomplish career goals. Moreover, Central Retail promotes a harmonious work-life balance, allowing you to achieve professional success without sacrificing your personal life.



Strategy

Understanding Central Retail

Why Central Retail

Get to know Central Retail




Central Pattana is driven by our commitment to "Imagining Better Futures for All" through our core values of Positivity, Dynamism, Customer Champions, and Community at Heart. With the aim of achieving betterments in four key areas: Better Business, Better Team, Better Career, and Better Society, we encourage our employees to strive for positive change in society, challenge themselves with new opportunities, adapt to evolving customer needs, and work together with stakeholders to create the best outcomes for everyone.



Understanding Central Pattana

Sustainable Future

The ecosystem for all

Award & Recognitions




Central Restaurant Group believes in "Greater We, Greater Happiness," which focuses on diversity, inclusion, teamwork, and empathy. CRG regards all employees as its most valuable asset and aims to ensure employee satisfaction with the organization. CRG's people have been the key to its growth, and the company prioritizes employee happiness while fostering a community that offers equality and diversity, which contributes to the organization's sustainable growth.



Understanding Central Restaurant Group

centralretail crc

Generalist Track

This two-year program aims to give participants a comprehensive understanding of the industry and the various roles and responsibilities involved, including Marketing, Merchandising, Operations, and Omnichannel.




Specialist Track

The Specialist track for Central Retail is designed for individuals who wish to develop expertise in a specific area within the Retail Industry. This track allows participants to gain in-depth knowledge and skills in their chosen area, and to apply this knowledge to real-world situations.

Marketing
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Marketing:

This function focuses on establishing and implementing marketing strategies that correspond with the business objectives of each business unit. It requires a commercial mindset, which includes knowledge of the retail industry, market trends, and the company's target audience, as well as strong business acumen, the ability to think strategically, and a solid understanding of the digital landscape and how to use digital channels to reach the target audience.

Merchandising
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Merchandising:

This function involves the entire retail merchandising process from the initial planning stage to the execution stage, which includes selecting and purchasing products, organizing merchandise in an appealing way to engage customers, planning promotions, and analyzing sales data to make informed decisions. It requires a good understanding of the retail industry, trends, and customer preferences, as well as knowledge of data analytics to be able make data-driven decisions. You will also be working closely with other departments and the vendors to purchase products and negotiate prices.


Operations
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Operations (Small Format):

In this role, you will be responsible for managing and coordinating the day-to-day operations, planning, and managing inventory, workforce, budgets, financial performance of small format stores, overseeing customer service, and dealing with our suppliers. You are also expected to identify areas for improvement and make data-driven decisions to drive innovation and increase efficiency and productivity of the existing process. This role requires knowledge of retail business and financial principles, strong leadership and team management skills, communication and interpersonal skills, analytical and problem-solving skills.

Omnichannel
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Omnichannel:
As a strategic partner, you will be responsible for developing and implementing strategies to improve the customer experience across all channels, including online, in-store, and mobile. You will be working closely with the Management and relevant stakeholders to identify areas for improvement and develop plans to achieve goals across all channels. This role requires a profound understanding of customer behavior and market trends, as well as an insight into retail business, e-commerce trends, customer-facing operations and omnichannel strategy. To be successful in this role, strong analytical skills, and the ability to solve problems, and work collaboratively with cross-functional teams are also important.


Finance
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Finance:
This role involves overseeing the financial operations of our retail businesses, managing the budgeting, and forecasting process, analyzing financial data to identify trends and opportunities for cost savings and revenue growth, and developing and implementing financial strategies to support the growth of business. To be successful in this role, you must have knowledge of retail financial operations, an insightful understanding of financial management, budgeting, and forecasting, a strong analytical skill, and the ability to think strategically and make data-driven decisions.

Human Resources
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Human Resources:

We expect our HR professionals to be a strategic partner and be a key player in devising and implementing our corporate strategy and make our organization ‘A Great Place to Work’ for our ‘Winning Team.’ This role involves managing and developing the company's human resources and talent management strategies which includes recruiting, hiring, and training employees, as well as managing employee relations and performance management. You will need strong communication, leadership, and problem-solving skills, as well as a commercial mindset and the ability to think strategically. You should also be have a deep understanding of the company's culture, values and goals, and how to align these with our human capital strategy.
centralpattana cpn

Property Development
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Property Development:

This function involves the process of creating and building shopping centers, malls, and other commercial properties, such as, acquiring land, securing funding, obtaining necessary permits and approvals, and overseeing the construction and management of the property. In this role, you will be responsible for identifying and evaluating potential development opportunities, and planning, design, construction, and management of commercial properties. This role requires a deep understanding of real estate market trends and local regulations, project management and negotiation skills, the ability to work collaboratively with cross-functional teams, and a strong financial acumen to create and manage budgets

Leasing
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Leasing:

In this role, you will be responsible for identifying and pursuing potential tenants, and negotiating the terms of the lease, such as the length of the lease, the amount of rent, and any additional terms or conditions, such as common area maintenance (CAM), property taxes and insurance, as well as ensuring the desired occupancy rate. To be successful in this role, you need to be knowledgeable of commercial leasing and property management, strong communication, negotiation, and interpersonal skills, and the ability to identify new business opportunities and convert them into long-term leases.


Marketing
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Marketing:

This function focuses on the process of promoting and advertising a mall or commercial property to potential tenants and customers. In this role, you will be responsible for creating and implementing marketing plans, hosting events and promotions to attract foot traffic, establishing a strong online presence through website and social media, managing the budget and measuring the effectiveness of the marketing efforts. This role requires knowledge of digital marketing, social media, and other marketing channels, ability to develop and execute marketing plans, budgets, and strategies, strong leadership and project management skills.

Asset Management
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Asset Management:

In this role, you will responsible for identifying and implementing ways to increase revenue, controlling operating expenses, monitoring and analyzing the performance of the property, ensuring that the property is well-maintained and meets all applicable regulations, managing the risks associated with the property, and implementing capital improvement plans. You are expected to use data and analytics to make informed decisions, such as analyzing occupancy rates, tenant retention and consumer demographics. This role requires knowledge of real estate and mall and commercial property development, strong financial analysis and budgeting skills, and familiarity with leasing and tenant relations. Additionally, excellent communication and leadership skills, as well as the ability to think strategically, would be essential for success in this role.


Corporate Strategy
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Corporate Strategy:

In this role, you will be responsible for identifying and pursuing growth opportunities through development or acquisition of properties, optimizing the performance of existing properties through re-tenanting, redevelopment, or repositioning, diversifying the portfolio by adding different property types or locations, managing the risks associated with the property portfolio, capital structure, and relationships with stakeholders. To be successful in this role, you must have a profound knowledge of property leasing and the real estate market and trends, specifically in commercial property development. A solid understanding in market research, financial analysis, and project management is also important.

Generalist Track

This two-year program aims to give participants a comprehensive understanding of the industry and the various roles and responsibilities involved, including Property Development, Leasing, Marketing, Corporate Strategy, and Asset Management.


centralrestaurantgroup crg

Specialist Track

This is a comprehensive program that offers participants the opportunity to gain hands-on experience and develop their expertise in a specific area in the Food and Beverage (F&B) and Restaurant Management Industry.




Marketing
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Marketing:

This function focuses on developing advertising campaigns, creating packaging, and determining pricing strategies using a variety of techniques to reach our target audiences, including print and digital advertising, public relations, and social media marketing. You would also be working closely with other teams, such as the Sales and Operations teams, to ensure that the marketing efforts are aligned with the overall goals and objectives. To be successful in this role, knowledge of the food and beverage market and trends would be essential, as well as a strong understanding of digital marketing and social media management would be essential. Additionally, strong analytical and strategic planning skills, as well as creativity and excellent communication skills, would be important for success in this role.

Operations
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Operations:

F&B Operations encompasses the management and coordination of all aspects of producing, preparing, and serving food and drink products including kitchen and bar operations, service operations, inventory management, financial management, human resources, compliance, marketing, and sales. The goal is to provide high-quality products and excellent customer service while ensuring that the establishment is financially successful. In this role, you will be responsible for overseeing the day-to-day operations of restaurants and food and beverage outlets. This would include tasks such as managing staff, ensuring compliance with food safety and sanitation regulations, and overseeing inventory and supply chain management. You will also be working closely with the Management team to develop and implement strategies for improving operations, increasing revenue, and enhancing customer satisfaction. This role requires strong leadership and management skills and knowledge in staff training and development Additionally, strong analytical and problem-solving skills, as well as the ability to work well under pressure and handle multiple tasks simultaneously, would be essential for success in this role.

Business Development
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Business Development:

In this role, you will be responsible for identifying and pursuing growth opportunities through development or acquisition of properties, optimizing the performance of existing properties through re-tenanting, redevelopment, or repositioning, diversifying the portfolio by adding different property types or locations, managing the risks associated with the property portfolio, capital structure, and relationships with stakeholders. To be successful in this role, you must have a profound knowledge of property leasing and the real estate market and trends, specifically in commercial property development. A solid understanding in market research, financial analysis, and project management is also important.






TESTIMONIALS









TESTIMONIALS
As a management associate (MA) at Central Marketing Group (Fashion), I have learned a lot of aspects about fashion and business management. This program helps me realize who I am and what I can improve to be successful in my career. Moreover, this program allows me to build more connections not just in CMG but in all business units within Central Group. Therefore, this is not just a management association program but it’s an opportunity for me to grow and become who I want to be according to my career goal.
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Kawita PonsreeCentral Marketing Group


MA program is a good career path and a fast track to progression. It allows me to rotate between several departments in the BU to gain business insight, and new perspectives from different positions, while finding the most suitable position for me. MA offers me a good opportunity to learn by doing, improve from my mistakes, and work closely with the executives. I can learn how they think and work so I can become successful like them.

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Witwasin TanintaratanOfficeMate


The Management Associate program offers me challenging roles across key functions of Central which helped accelerate my learning. The program also provides me a great opportunity to work closely with the management team and talented colleagues which enhanced my career growth and allows me to develop a large variety of skillsets including interpersonal and analytical skills.



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Pinnareen SathienpakiranakornCentral Department Store Group


Central MA program offers job rotation that allows you to explore many functions and interact with management across business functions. It’s a program that gives you a great sense of how business is done and how management handles the day-to-day activities.
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Kongporn Phagudom Central Food Group



MA Activities