OPPORTUNITIES WITHIN YOUR REACH AT

CENTRAL GROUP

ABOUT US BRANDS
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ABOUT US

Best Retail Company from Thailand

Central Group is one of the largest private commercial conglomerates in Thailand. It consists of diverse investments in various corporations, each of these carefully curated investments has become a leader in their respective area, be it retail, property management, brand management, hospitality, food and beverage or the hotel sector.
These complementary businesses continue to strengthen our position in the marketplace, both domestically and abroad.
With our eyes cast firmly to the future, the Central Group continues along the path of our founder’s dream. The group’s early history can be traced back to Tiang Chirathivat, a determined and persevering entrepreneur who was committed to building a strong foundation for his family’s future.
Mr. Chirathivat first opened a small family-run shop in the city of Bangkok during the early 1950s. Then in 1956 his son, Samrit Chirathivat, expanded his father’s general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wangburapha district. Both father and son, the group’s founders, were fully engaged in running the business, and were also helped by other members of the family.
The era was one of bustling trade and growth, and the young entrepreneurs quickly established businesses that were characterized by many “firsts” in Thailand: the first to import international cosmetic brands; the first to focus on impeccable customer services; and the first to implement innovative marketing communications.Samrit Chirathivat believed that success would come from honesty and hard work, as well as from the provision of the best possible services and products for Central’s customers.
“A business is only as good as its people. That is why Central Group continually invests in its people; to build a business culture that thrives on Innovation, the Customer, Alliances, Relationships and Ethics.”
Because the quality and commitment of our people is crucial to our future success, we aim not only to select the best but also to reward and develop them accordingly. In return, we expect them to take responsibility for their own career and personal development.

T E S T I M O N I A L

    Team Member

    Phanu Jullasing

    Working at Central Group brings me an opportunity to work in challenging environment and to be a part of the team to drive vision and organization’s change. In addition, it is a great chance for me to work with many talents and receives support for self-development and career development.
    Team Member

    Pakornthep Ratanawongpitak

    I really enjoy working at The 1, a part of Central Group, with talented people, good friends, nice place and strong team. Also, the company gives me the opportunities to learn and develop my potential through any training programs. I am very grateful of being a part of the team.
    Team Member

    Papat Srimattayakul

    Choosing between working with an Enterprise with stability or a Start-up with flexibility is a classic question. Luckily, The 1 is a place where combines both into 1 and let everyone works happily under a dynamic environment and lifestyle.



B R A N D S

Focusing on core businesses and core brands by extending on past successes is an important strategy. We are committed to the building of our brands to be number one in the perception of consumers and customers in each segment, and each brand achieves its own distinctive personality through absolute excellence in every aspect of both goods and services. Each of the brands is a different experience but together bear the unmistakable quality that identifies them as Central Group.

Central
Robinson
Supersport
Retail
CHG
PowerBuy
CPN
CMG
Centara
CRG
tech
JD
COL
COL
COL