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VP - Customer Relationship Management
SSP
Vice President - Customer Relationship Management
Responsibilities:
- Define, develop, and oversee CRM strategy within the context of the firm’s Offline and online sales and marketing objective such as E & S-commerce, and omnichannel
- Develop CRM program to build profitable, long-term customer relationships that drive customer retention and incremental sales to the brand
- Create customer analytics and behavioral reporting in cooperation with T1 card team.
- Analyze customer data and create actionable and strategic plans to support marketing decisions.
- Be a CRM subject-matter expert on customer data, data architecture and new ways of executing CRM program
Qualifications:
- At least 15 years direct experience in CRM.
- Experience must include a combination of CRM/Database, Marketing, and Market Analysis, and a blend of proven strategic and tactical capabilities
- Multi-channel retail industry experience is strongly preferred
- In-depth knowledge of best practices, tools, and methodologies for marketing insights and analytics
- Active listening skills and ability to synthesize and interpret information and respond appropriately
- Strong leadership and coaching skills to build, and develop a high-performing team
- Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
- Strong organization skills with emphasis on being conscientious and detail-oriented
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