VP - Customer Relationship Management

Vice President - Customer Relationship Management

Responsibilities:

• Define, develop, and oversee CRM strategy within the context of the firm’s Offline and online sales and marketing objective such as E & S-commerce, and omnichannel
• Develop CRM program to build profitable, long-term customer relationships that drive customer retention and incremental sales to the brand
• Create customer analytics and behavioral reporting in cooperation with T1 card team.
• Analyze customer data and create actionable and strategic plans to support marketing decisions.
• Be a CRM subject-matter expert on customer data, data architecture and new ways of executing CRM program

Qualifications:

• At least 15 years direct experience in CRM.
• Experience must include a combination of CRM/Database, Marketing, and Market Analysis, and a blend of proven strategic and tactical capabilities
• Multi-channel retail industry experience is strongly preferred
• In-depth knowledge of best practices, tools, and methodologies for marketing insights and analytics
• Active listening skills and ability to synthesize and interpret information and respond appropriately
• Strong leadership and coaching skills to build, and develop a high-performing team
• Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
• Strong organization skills with emphasis on being conscientious and detail-oriented