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VP - Customer Relationship Management


Vice President - Customer Relationship Management



  • Define, develop, and oversee CRM strategy within the context of the firm’s Offline and online sales and marketing objective such as E & S-commerce, and omnichannel
  • Develop CRM program to build profitable, long-term customer relationships that drive customer retention and incremental sales to the brand
  • Create customer analytics and behavioral reporting in cooperation with T1 card team.
  • Analyze customer data and create actionable and strategic plans to support marketing decisions.
  • Be a CRM subject-matter expert on customer data, data architecture and new ways of executing CRM program



  • At least 15 years direct experience in CRM.
  • Experience must include a combination of CRM/Database, Marketing, and Market Analysis, and a blend of proven strategic and tactical capabilities
  • Multi-channel retail industry experience is strongly preferred
  • In-depth knowledge of best practices, tools, and methodologies for marketing insights and analytics
  • Active listening skills and ability to synthesize and interpret information and respond appropriately
  • Strong leadership and coaching skills to build, and develop a high-performing team
  • Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
  • Strong organization skills with emphasis on being conscientious and detail-oriented

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