PROGRAM OVERVIEW

To Develop the Next Generation Leaders of Central Group

The Management Associate Program (MA) is designed to build a strong leadership pipeline by developing high-potential young talent into future leaders who can take on key management roles and drive long-term success at Central Group. You will embark on a journey of 2-year structured learning, cross-functional rotations, and strategic project assignments, equipping you with hands-on exposure to core business functions, and providing mentorship from our executives to strengthen your business acumen and leadership capabilities.












What is the Management Associate (MA) Program?


UNLEASH YOUR POTENTIAL. IGNITE YOUR FUTURE.

  • Accelerate Your Growth: Develop into a future leader through our intensive 2-year program designed exclusively for young talent.
  • 360° Work Experiences : Rotate across key business functions and lead high-impact projects.
  • Learn from the Best: Get direct mentorship and insights from senior leaders and industry experts.
  • Build Business Acumen & Leadership Mastery: Sharpen your commercial thinking, innovation, and leadership skills.
  • Thrive in a Diverse Network: Be part of a driven, collaborative community shaping the future of Central Group.

Qualifications

  • Master's Degree in any field.
  • 360° Age not over 28.
  • 0-3 Years of work experiences .
  • Passion for the retail business and thrive to take on new challenges.
  • Demonstrate leadership potential through academic, extracurricular, or project experiences.
  • Adaptability and willingness to work in a fast-paced, dynamic environment.

Candidates journey

  • Application Submission
  • Online Test
  • First Interview
  • Open House
  • Assessment Center
  • Final Interview
  • Onboard





Learn more about us...

Retail & Brands is Central Group’s most significant business, recognized as Thailand’s leading multi-format, multi-category and omnichannel retailing platform. Covering both Asia and Europe, businesses under Central Retail features malls, dominant brands, physical and online stores, and modern retail systems in these categories:

  • Department Store Group:
    Offering a variety of quality products in several categories, such as fashion, beauty, home, and mother and childcare at 75 locations of Central and Robinson department stores all over Thailand. We provide on-site and online channels, as well as other innovative platforms, to address the diverse needs of our customers.
  • Home & Hardline:
    Selling products that meet all the needs for home, which consists of electronic products, construction materials and equipment, home decoration products, DIY products, stationery, office supplies, and e-Book under retail brands such as Thai Watsadu, Baan & Beyond / BNB home, Auto1, Power Buy, OfficeMate, B2S, and MEB.
  • Food:
    Our food business units cater to both retail and wholesale markets, keeping up with food trends and continuous improvement to meet the needs of consumers, with a wide range of consumer products under various retail brands such as Tops, Tops Food Hall, Tops Fine Food, Tops CLUB, and FamilyMart.
  • Non-Food and Brand Management:
    Our main businesses in this category include: Supersports, No. 1 sporting goods retailer in Thailand, and Central Marketing Group, leading retail brand and distributor, with our international fashion and beauty distribution business, operating over 40 well-known brands from fashion, beauty and lifestyle through retail sales counters located in major department stores as well as standalone brand shops and wholesaling.
  • Mall & Property Development:
    One-stop lifestyle destinations and the center of the community known as Tops Plaza, Robinson Lifestyle, and Go!. We developed our malls under the concept of "Eat, Shop, Travel" with the aim of catering to all lifestyles at affordable prices.
Central Pattana is a market pioneer in developing Thai retail and commercial properties, and currently holds the largest market share of net leasable area. Malls & Commercial Properties have evolved with rapidly changing market trends and continue to innovate the retail experience for customers. We develop and manage large-scale shopping mall and related businesses, as well as do collaboration and co-creation with potential partners to deliver novelties to our clients.

Our property development businesses consist of the following core categories:
  • Shopping Complexes
    rental of retail space, utility and security services, cleaning services, rental & services of convention halls, onsite media services, and marketing activities in common area of 38 shopping centers
  • Office Buildings
    development of office buildings for rent not only for Central Group's complementarity with the shopping centers, but also for its value accretion from the optimization of land use and efficiency of car park management
  • Hotels
    complementing the shopping center business in terms value accretion to the overall project by making the most use of properties for the maximum return on investment.
  • Residential Buildings
    residential projects located next to or in the vicinity of shopping centers, standalone condominium project
  • Food Centers
    an essential element that complements shopping centers providing convenience for customers with a wide variety of affordable, quick and ready-to-serve dishes
Central Group has also pioneered restaurant chains in Thailand with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent service. We are one of the leaders in Thailand’s chain restaurant industry who have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behavior patterns. Above all, our Food & Beverage Management business is committed to operating with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritized through customer relationship management (CRM) with our long-established membership scheme.
Our restaurant group is a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business. We have a multi-brand portfolio including Inhouse and Joint Venture brands with more than 1,500 outlets nationwide that covers a great variety of food types under 20 brands of well-known local, regional, and international food brands, such as Mister Donut, KFC, Auntie Anne’s, Pepper Lunch, Chabuton, The Terrace, Yoshinoya, Ootoya, Tenya, Katsuya and Fezt.

Business Overview




PROGRAM CONCENTRATION
OVERVIEW


As a Management Associate, you can choose between the Generalist and Specialist tracks based on your career aspirations and business needs. Both tracks offer professional development and hands-on experience to help you achieve your objectives and prepare for future leadership roles.








GENERALIST TRACK

The Generalist track offers a comprehensive introduction to various areas of the business, providing a broad understanding of the end-to-end business process within the industry of their choice. This track offers a broad introduction to various areas of the business. You will have the opportunity to rotate through different departments, gaining hands-on experience and a well-rounded understanding of the industry.

The Generalist track is ideal for those who want to gain a broad understanding of the business and develop the skills necessary to oversee the overall management of the business. Upon graduation, participants will have a solid foundation of knowledge and experience in the industry, positioning them well for a successful career in management.

SPECIALIST TRACK

The Specialist track allows you to delve deeper into a specific area of interest and gain specialized knowledge and skills. This track is suitable for participants who have a clear career direction and are looking to build expertise in a specific function in the industry.

The precise responsibilities of the Management Associate will be determined by the organization offering the training. During the program, the Management Associate will be assigned to a specific department and will have the opportunity to work closely with experienced managers and mentors to gain hands-on experience and develop specialized skills. Upon completion of the program, the Management Associate will be equipped with the necessary knowledge, skills, and experience to take on a specialist role with based on their interest. Please note, placement will be subject to the availability of the position and the business needs of the company.

Nike Shoes

Specialist Track

The Specialist Track is built for those who want to excel in a specific function and become a trusted expert in their chosen field. Whether it's Marketing, Finance, HR, Supply Chain, or Data & Tech, you'll take on critical projects, work alongside industry professionals, and build deep expertise from the start. This path prepares you to become a future function head, strategic advisor, or specialist leader in your area.

สมัครงาน central

GENERALIST TRACK

The Generalist track offers a comprehensive introduction to various areas of the business, providing a broad understanding of the end-to-end business process within the industry of their choice. This track offers a broad introduction to various areas of the business. You will have the opportunity to rotate through different departments, gaining hands-on experience and a well-rounded understanding of the industry.


The Generalist track is ideal for those who want to gain a broad understanding of the business and develop the skills necessary to oversee the overall management of the business. Upon graduation, participants will have a solid foundation of knowledge and experience in the industry, positioning them well for a successful career in management.



สมัครงาน central

SPECIALIST TRACK

The Specialist Track is built for those who want to excel in a specific function and become a trusted expert in their chosen field. Whether it's Marketing, Finance, HR, Supply Chain, or Data & Tech, you'll take on critical projects, work alongside industry professionals, and build deep expertise from the start. This path prepares you to become a future function head, strategic advisor, or specialist leader in your area.










WHAT DO WE OFFER?

We offer a unique and enriching experience through our Management Associate Program. As an MA, you will have the opportunity to





feature

Delve deeper into your area of expertise

and discover your business specialization through on-the-job training that offers unique and diverse experiences.

Experience fast-paced growth

with the chance to work on challenging business projects that will unlock your full potential and enable you to create an impact.

Work in an open environment
with high visibility

where you can collaborate with senior leaders and top management and gain unique insights into the inner workings of Central Group.

สมัครงาน central

  • Delve deeper into your area of expertise
  • and discover your business specialization through on-the-job training that offers unique and diverse experiences.

  • Experience fast-paced growth
  • with the chance to work on challenging business projects that will unlock your full potential and enable you to create an impact.

  • Work in an open environment with high visibility
  • where you can collaborate with senior leaders and
    top management and gain unique insights into the inner workings of Central Group.











Enjoy a distinct experience

Management Associates will enjoy a distinct experience in each of business group that is part of the Management Associate program.





Central Retail offers ’A Great Place to Work’, a challenging yet supportive work environment that encourages innovation and creativity. Joining Central Retail means you will become part of ‘A Winning Team’ that is committed to achieving exceptional results. You will have access to premium development resources and niche mentorship to help you navigate constructive challenges and accomplish career goals. Moreover, Central Retail promotes a harmonious work-life balance, allowing you to achieve professional success without sacrificing your personal life.






Central Pattana is driven by our commitment to "Imagining Better Futures for All" through our core values of Positivity, Dynamism, Customer Champions, and Community at Heart. With the aim of achieving betterments in four key areas: Better Business, Better Team, Better Career, and Better Society, we encourage our employees to strive for positive change in society, challenge themselves with new opportunities, adapt to evolving customer needs, and work together with stakeholders to create the best outcomes for everyone.






Central Restaurant Group believes in "Greater We, Greater Happiness," which focuses on diversity, inclusion, teamwork, and empathy. CRG regards all employees as its most valuable asset and aims to ensure employee satisfaction with the organization. CRG's people have been the key to its growth, and the company prioritizes employee happiness while fostering a community that offers equality and diversity, which contributes to the organization's sustainable growth.



centralretail crc

Generalist Track

This two-year program aims to give participants a comprehensive understanding of the industry and the various roles and responsibilities involved, including Marketing, Merchandising, Operations, and Omnichannel.




Specialist Track

The Specialist track for Central Retail is designed for individuals who wish to develop expertise in a specific area within the Retail Industry. This track allows participants to gain in-depth knowledge and skills in their chosen area, and to apply this knowledge to real-world situations.

Marketing
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Marketing:

Craft strategies that connect brand, product, and people.
  • Develop marketing strategies aligned with business goals
  • Understand customer needs, retail trends, and brand positioning
  • Use digital channels to reach and engage the right audience
  • Turn insights into campaigns that drive real results
  • Collaborate across teams to ensure brand consistency
  • Think commercially, act creatively

Merchandising
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Merchandising:

Bring the right products to the right place, at the right time.
  • Select and plan product assortments that meet customer needs
  • Analyze sales data and market trends to guide decisions
  • Plan promotions and product displays to boost performance
  • Work closely with vendors to buy and negotiate effectively
  • Coordinate with supply chain and operations to deliver plans
  • Balance instinct with data


Operations
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Operations :

Lead the heart of retail—from daily execution to strategic growth.
  • Manage daily operations, from inventory to customer service
  • Lead store teams and create a performance-driven culture
  • Monitor budgets, workforce plans, and financial outcomes
  • Work with suppliers and internal teams to solve issues fast
  • Improve processes using data and operational insights
  • Lead with action, solve with focus

Omnichannel
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Omnichannel:
Shape seamless experiences across every touchpoint.
  • Improve customer experience in-store, online, and on mobile
  • Work with leaders to solve pain points and drive satisfaction
  • Use customer insights and trends to guide strategy
  • Link retail, e-commerce, and operations into one smooth experience
  • Collaborate across teams to turn ideas into action
  • Think customer-first, act data-smart


Finance
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Finance:
Turn numbers into insight. Drive business growth with strategy.
  • Oversee financial operations across retail businesses
  • Manage budgeting, forecasting, and financial planning cycles
  • Analyze data to uncover trends, risks, and growth opportunities
  • Identify ways to optimize cost and boost profitability
  • Develop financial strategies to support business expansion
  • Think beyond spreadsheets—lead with insight

Human Resources
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Human Resources:

Shape our culture. Empower our winning team.
  • Partner strategically to drive corporate vision and build “A Great Place to Work”
  • Design and execute talent strategies: recruiting, hiring, training, and development
  • Manage employee relations, performance reviews, and engagement initiatives
  • Align people practices with company culture, values, and business goals
  • Use data and insights to solve HR challenges and enhance workforce performance
  • Lead with empathy, influence with strategy
centralpattana cpn

Property Development
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Property Development:

Build spaces that shape how people live, shop, and connect.
  • Lead end-to-end development of malls and commercial properties”
  • Identify and evaluate new land or project opportunities
  • Manage planning, design, permitting, construction, and launch
  • Work with cross-functional teams to bring projects to life
  • Navigate regulations and real estate trends with confidence
  • Control budgets, timelines, and project outcomes with precision

Leasing
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Leasing:

Turn spaces into business opportunities. Keep our properties thriving.
  • Identify and approach potential tenants to fill commercial spaces
  • Negotiate lease terms, including rent, duration, CAM, and other conditions
  • Ensure optimal occupancy rates across malls and properties
  • Maintain strong relationships with tenants and partners
  • Spot new business opportunities and convert them into long-term value
  • Combine market insight with strong negotiation skills


Marketing
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MARKETING (PROPERTY):

Attract foot traffic. Elevate tenant success. Build destination brands.
  • Promote malls and commercial spaces to both tenants and shoppers
  • Create and execute marketing plans, events, and seasonal campaigns
  • Strengthen brand presence through websites, social media, and digital media
  • Manage marketing budgets and measure campaign effectiveness
  • Collaborate with leasing and operations teams to drive traffic and results
  • Combine creativity with commercial thinking

Asset Management
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Asset Management:

Maximize value. Minimize risk. Keep properties thriving.
  • Drive revenue growth and control operating costs
  • Monitor property performance and ensure regulatory compliance
  • Manage property risks and oversee capital improvement plans
  • Use data analytics to support decisions (e.g., occupancy, tenant retention)
  • Requires knowledge of real estate, finance, leasing, and tenant relations
  • Strong strategic thinking, communication, and leadership skills needed


Corporate Strategy
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Corporate Strategy:

Grow strategically. Optimize returns. Shape the future portfolio.
  • Identify growth opportunities through development or acquisition
  • Re-tenant, redevelop, or reposition assets to maximize value
  • Diversify property portfolio by type and location
  • Manage portfolio risk, capital structure, and stakeholder relations
  • Use market research and financial data to guide decisions
  • Balance vision with discipline, growth with stability

Generalist Track

This two-year program aims to give participants a comprehensive understanding of the industry and the various roles and responsibilities involved, including Property Development, Leasing, Marketing, Corporate Strategy, and Asset Management.


centralrestaurantgroup crg

Specialist Track

This is a comprehensive program that offers participants the opportunity to gain hands-on experience and develop their expertise in a specific area in the Food and Beverage (F&B) and Restaurant Management Industry.




Marketing
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Marketing:

Inspire cravings. Build brands. Drive customer love.
  • Develop advertising campaigns across print, digital, PR, and social media
  • Create packaging and pricing strategies that stand out in the market
  • Align closely with Sales and Operations to meet business goals
  • Understand F&B trends, customer preferences, and market dynamics
  • Use digital tools and analytics to optimize campaign performance
  • Combine creativity with strategy to build irresistible food & beverage brands

Operations
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Operations:

Deliver great food, great service, and great results every day.
  • Oversee day-to-day operations of restaurants and F&B outlets
  • Manage kitchen, bar, and service teams to ensure smooth execution
  • Ensure food safety, hygiene, and regulatory compliance
  • Control inventory, supply chain, and cost efficiency
  • Lead staff training, performance, and team engagement
  • Work with management to improve operations, increase revenue, and boost customer satisfaction

Business Development
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Business Development:

Expand smart. Optimize portfolio. Maximize long-term value.
  • Identify and pursue property growth opportunities through development or acquisition
  • Optimize existing assets via re-tenanting, redevelopment, or repositioning
  • Diversify property portfolio across types and locations
  • Manage risks, capital structure, and stakeholder relationships
  • Requires strong knowledge of leasing, market trends, financial analysis, and project management






TESTIMONIALS









TESTIMONIALS
As a management associate (MA) at Central Marketing Group (Fashion), I have learned a lot of aspects about fashion and business management. This program helps me realize who I am and what I can improve to be successful in my career. Moreover, this program allows me to build more connections not just in CMG but in all business units within Central Group. Therefore, this is not just a management association program but it’s an opportunity for me to grow and become who I want to be according to my career goal.
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Kawita PonsreeCentral Marketing Group


MA program is a good career path and a fast track to progression. It allows me to rotate between several departments in the BU to gain business insight, and new perspectives from different positions, while finding the most suitable position for me. MA offers me a good opportunity to learn by doing, improve from my mistakes, and work closely with the executives. I can learn how they think and work so I can become successful like them.

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Witwasin TanintaratanOfficeMate


The Management Associate program offers me challenging roles across key functions of Central which helped accelerate my learning. The program also provides me a great opportunity to work closely with the management team and talented colleagues which enhanced my career growth and allows me to develop a large variety of skillsets including interpersonal and analytical skills.



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Pinnareen SathienpakiranakornCentral Department Store Group


Central MA program offers job rotation that allows you to explore many functions and interact with management across business functions. It’s a program that gives you a great sense of how business is done and how management handles the day-to-day activities.
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Kongporn Phagudom Central Food Group



MA Activities