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Retail & Brands is Central Group’s most significant business, recognized as Thailand’s leading multi-format, multi-category and omnichannel retailing platform. Covering both Asia and Europe, businesses under Central Retail features malls, dominant brands, physical and online stores, and modern retail systems in these categories:
- Department Store Group:
Offering a variety of quality products in several categories, such as fashion, beauty, home, and mother and childcare at 75 locations of Central and Robinson department stores all over Thailand. We provide on-site and online channels, as well as other innovative platforms, to address the diverse needs of our customers. - Home & Hardline:
Selling products that meet all the needs for home, which consists of electronic products, construction materials and equipment, home decoration products, DIY products, stationery, office supplies, and e-Book under retail brands such as Thai Watsadu, Baan & Beyond / BNB home, Auto1, Power Buy, OfficeMate, B2S, and MEB. - Food:
Our food business units cater to both retail and wholesale markets, keeping up with food trends and continuous improvement to meet the needs of consumers, with a wide range of consumer products under various retail brands such as Tops, Tops Food Hall, Tops Fine Food, Tops CLUB, and FamilyMart. - Non-Food and Brand Management:
Our main businesses in this category include: Supersports, No. 1 sporting goods retailer in Thailand, and Central Marketing Group, leading retail brand and distributor, with our international fashion and beauty distribution business, operating over 40 well-known brands from fashion, beauty and lifestyle through retail sales counters located in major department stores as well as standalone brand shops and wholesaling. - Mall & Property Development:
One-stop lifestyle destinations and the center of the community known as Tops Plaza, Robinson Lifestyle, and Go!. We developed our malls under the concept of "Eat, Shop, Travel" with the aim of catering to all lifestyles at affordable prices.
Central Pattana is a market pioneer in developing Thai retail and commercial properties, and currently holds the largest market share of net leasable area. Malls & Commercial Properties have evolved with rapidly changing market trends and continue to innovate the retail experience for customers. We develop and manage large-scale shopping mall and related businesses, as well as do collaboration and co-creation with potential partners to deliver novelties to our clients.
Our property development businesses consist of the following core categories:
- Shopping Complexes
rental of retail space, utility and security services, cleaning services, rental & services of convention halls, onsite media services, and marketing activities in common area of 38 shopping centers - Office Buildings
development of office buildings for rent not only for Central Group's complementarity with the shopping centers, but also for its value accretion from the optimization of land use and efficiency of car park management - Hotels
complementing the shopping center business in terms value accretion to the overall project by making the most use of properties for the maximum return on investment. - Residential Buildings
residential projects located next to or in the vicinity of shopping centers, standalone condominium project - Food Centers
an essential element that complements shopping centers providing convenience for customers with a wide variety of affordable, quick and ready-to-serve dishes
Central Group has also pioneered restaurant chains in Thailand with the intention and vision to respond to Thai customers’ daily needs with quality food products and excellent service. We are one of the leaders in Thailand’s chain restaurant industry who have devoted ourselves constantly to creating quality products along with ensuring restaurant decor is fresh and modern, and that the ambience befits customer behavior patterns. Above all, our Food & Beverage Management business is committed to operating with a customer-oriented strategy, in which building and maintaining good customer relationships is prioritized through customer relationship management (CRM) with our long-established membership scheme.
Our restaurant group is a franchisee with long expertise and experience of over 40 years in the management of the quick service restaurant (QSR) business. We have a multi-brand portfolio including Inhouse and Joint Venture brands with more than 1,500 outlets nationwide that covers a great variety of food types under 20 brands of well-known local, regional, and international food brands, such as Mister Donut, KFC, Auntie Anne’s, Pepper Lunch, Chabuton, The Terrace, Yoshinoya, Ootoya, Tenya, Katsuya and Fezt.
