SEO Content & Outreach Manager

Job Purposes

Develop and execute successful SEO strategies

Key Roles and Responsibilities

Job scope & responsibilities

• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

Qualifications

Qualifications (minimum requirements of education / experience / skills)

• Bachelor degree in marketing ,business, other business-related fields is preferred.
• 1+ years experience , Proven experience as SEO Manager, SEM Manager or Digital marketing
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Ahrefs, MOZ,SEMRush) and web analytics tools (e.g. Google Analytics, SimilarWeb)
• Analytical mindset with numerical aptitude
• Strong organizational and leadership skills
• Experience with Performance marketing is a plus

Additional Information