Public Relations Manager

Job Purposes

Responsible for initiating, implementing, and ensuring for the operations of PR communications, including promotional campaigns, public relations, corporate image, advertising, and social media to achieve marketing business objectives

Key Roles and Responsibilities

• Responsible for PR communications roles to ensure the effective communications, media relations and crisis communications that align with business goals and Central Pattana’s brand
• Drive PR & Influencer programs and KOL in alignment with key seasonal and campaign objectives, based on existing/new platforms & consumer insights in partnership with regional teams
• Manage PR & communications with responsibility for the reputation and corporate branding to establish the company’s leadership in the property retail industry
• Manage our PR agency to secure coverage with our target outlets and build out a drumbeat of relevant and timely news, as well as take advantage of newsjacking opportunities
• Stay ahead of the trends in how businesses communicate in multiple commercial environments that align with Central Pattana’s long-term business direction

Qualifications

• Bachelor’s degree in Public Relations, Communications or related fields
• Minimum of 5 years’ experience in a fast-paced PR environment with strong successful PR communications and campaigns
• Proven experience in managing and coordinating PR campaigns through various channels
• Strong understanding of PR and communications practices, media relations and social media
• A wide degree of creativity and latitude
• Excellent written and verbal communication and presentation skills

Additional Information