Sales Promotion Manager (Large Format & Concepts)

Job Purposes

Implement corporate marketing strategies to monitor corporate marketing execution in identifying new target markets, expanding market share, developing a profitable, customer-focused product emphasizing on business development in order to optimize profitability and growth

Key Roles and Responsibilities

• Implement marketing strategies to manage marketing campaigns’ performance, development, customer journey mapping to increase return on investment and conversions
• Develop online and offline marketing communications strategy to support business growth and strategic marketing plan
• Monitor market research of trends, industry needs, and customer preferences to develop targeted markets, recommend pricing policy and assist in development of long-range business plans
• Recommend marketing mix, regional and national advertising, promotional campaigns, trade shows, video production, and cooperative programs with dealers to develop and achieve corporate goals
• Monitor advertisement and promotional programs to ensure alignment of sales promotion between online and offline stores and create awareness of E-Commerce on offline channels
• Provide guideline on market intelligence and customer insights development, as well as innovative and conversational content for website pages to support corporate marketing operations
• Manage media relationships to promote brand image and positioning

Qualifications

• Bachelor’s degree in related field
• Minimum of 3-5 years’ experience in related field and 1-3 years of team management
• Have strong communication skills
• Have analytical and critical thinking skills

Additional Information