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Sales Promotion Manager (Large Format & Concepts)

Job Function:  Brand Management and Marketing
Work Location:  Central Chaengwattana Tower
Company:  CFR

Job Purposes

Implement corporate marketing strategies to monitor corporate marketing execution in identifying new target markets, expanding market share, developing a profitable, customer-focused product emphasizing on business development in order to optimize profitability and growth

Key Roles and Responsibilities

  • Implement marketing strategies to manage marketing campaigns’ performance, development, customer journey mapping to increase return on investment and conversions
  • Develop online and offline marketing communications strategy to support business growth and strategic marketing plan
  • Monitor market research of trends, industry needs, and customer preferences to develop targeted markets, recommend pricing policy and assist in development of long-range business plans
  • Recommend marketing mix, regional and national advertising, promotional campaigns, trade shows, video production, and cooperative programs with dealers to develop and achieve corporate goals
  • Monitor advertisement and promotional programs to ensure alignment of sales promotion between online and offline stores and create awareness of E-Commerce on offline channels
  • Provide guideline on market intelligence and customer insights development, as well as innovative and conversational content for website pages to support corporate marketing operations
  • Manage media relationships to promote brand image and positioning


  • Bachelor’s degree in related field
  • Minimum of 3-5 years’ experience in related field and 1-3 years of team management
  • Have strong communication skills
  • Have analytical and critical thinking skills

Additional Information

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