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Category ManagerB&M - Fresh Package

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Provide support to set up plans and directions to manage, develop, and implement marketing, digital marketing, trade marketing and visual merchandising strategy to optimize profitability, growth and customer experience of a category of products

  • Provide support to identify strategic direction development for marketing, digital marketing, trade marketing and visual merchandising to optimize profitability, growth and customer experience of product category
  • Implement financial goals and objectives to manage operating performance and budget
  • Develop marketing and digital marketing strategy with brand principals along with managing sales targets to ensure efficiency of marketing operations for a category of products
  • Monitor execution of all channels and performance of the brand to manage success of the category
  • Monitor analysis of previous performance to forecast and plan for sales of all marketing activities
  • Manage digital marketing by providing guidelines on partner selection to ensure effective impact, and drive product penetration and sale volume among customers
  • Manage and develop vendor sourcing process to ensure cost, quality and delivery time
  • Manage analysis of visual merchandising plans to provide guidelines on the plan implementation

  • Bachelor’s degree in related field
  • Minimum of 5-7 years’ experience in related field and 1-3 years of team management
  • Have strong communication skills
  • Have strong negotiation and persuasion skills
  • Have analytical, problem-solving, and critical thinking skills
  • Be very detailed-oriented

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