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CRM Team Leader 2

Job Function:  Brand Management and Marketing
Work Location:  CHG Head Office
Company:  CHG

Job Purposes

Manage and implement policy and direction development for the operations of customer relation management, to maintain current customers, attract new customers, along with product purchasers and tenants, to support business operations and gross sales effectively, aligning with objectives and business plans

Key Roles and Responsibilities

  • Implement CRM strategies across the company to encourage customer retention and customer loyalty.
  • Participate in making decision on the CRM platform structure to ensure effective work and capture all required information at key points in the customer life cycle
  • Monitor and examine analyzing customer touch points and data base, and market research, to align with targeted marketing activities, and maximize commercial opportunities
  • Monitor and maximize customer lifetime value strategies to ensure maximum profitability
  • Oversee direct communications with customers through the CRM
  • Coordinate with all departments to ensure the CRM works effectively for all aspects of the company
  • Keep up to date with current marketing trends to improve the performance of the team
  • Take care and advise subordinates to ensure effective performance and promotion preparation


  • Bachelor’s degree in related field
  • Minimum of 3-5 years’ experience in related field and 1-3 years of team management
  • Have knowledge in marketing, customer relations, corporate image
  • Have communication skills
  • Have computer skills
  • Have interpersonal skill

Additional Information

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