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CRM Data Specialist

Job Function: 
Work Location:  Chidlom Tower
Company:  RBS

Job Purposes

Control the operations of customer relation management, to maintain current customers, attract new customers, along with product purchasers and tenants, to support business operations and gross sales effectively, aligning with objectives and business plans

Key Roles and Responsibilities

  • Provide information for making decision on the CRM platform structure to ensure effective work and capture all required information at key points in the customer life cycle
  • Control analyzing customer touch points with the organization, and market research to maximize commercial opportunities
  • Monitor and maximize customer lifetime value strategies to ensure maximum profitability
  • Oversee direct communications with customers through the CRM
  • Examine customer database to align with targeted marketing activities
  • Coordinate with all departments to ensure the CRM works effectively for all aspects of the company
  • Keep up to date with current marketing trends to improve the performance of the team
  • Take care and advise subordinates to ensure effective performance and promotion preparation


  • Bachelor’s degree in related field
  • Minimum of 1-3 years’ experience in related field and 0-3 years of team management
  • Have knowledge in marketing, customer relations, corporate image
  • Have communication skills
  • Have computer skills
  • Have interpersonal skill

Additional Information

For more informations, please contact; 

K. Wattanachai
E-mail ; chwattanachai@central.co.th
Mobile: 065-719-4963

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