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PR Event & Sponsorship Executive

Job Function:  Brand Management and Marketing
Work Location:  Jewelry Trade Center
Company:  SSP

Job Purposes

Control daily execution for corporate marketing in identifying new target markets and expanding market share, along with developing a profitable, customer-focused product and marketing strategy for the product category emphasizing on business development in order to optimize profitability and growth

Key Roles and Responsibilities

  • Control performance of marketing campaigns development, including mapping out a customer journey in order to increase return on Investment and conversions
  • Participate in development of marketing communications strategy to support the growth of the business and ensure coordination of all online and offline marketing communications and support the strategic marketing plan
  • Control market research in determining trends, industry needs, and customer preferences to develop targeted markets, recommend pricing policy and assist in the development of long-range business plans
  • Recommend marketing mix, including regional and national advertising, promotional campaigns, trade shows, video production, and cooperative programs with dealers to develop and achieve corporate goals
  • Control advertisement and promotional programs to ensure alignment of sales promotion between online and offline stores including creating awareness of E-Commerce on offline channels
  • Provide guideline on market intelligence and customer insights development, as well as innovative and conversational content for website pages to support corporate marketing operations
  • Engage, cultivate and manage media relationships to promote brand image and positioning

Qualifications

  • Bachelor’s degree in related field
  • Minimum of 1-3 years’ experience in related field and 0-3 years of team management
  • Have strong communication skills
  • Have analytical and critical thinking skills

Additional Information

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