Brand Mgmt & Marketing Management 1

Job Purposes

Participate in development and establishment of plans for management of brands, products, and services, as well as marketing strategies to ensure competitive products and brands, apply marketing initiatives and activities with target market, and drive gross sales achievement

Key Roles and Responsibilities

• Participate in developing and setting up plans, strategies, and directions to manage all aspects of brands and marketing activities to ensure goal achievement of the brand
• Build and manage brand value to gain competitive advantage and market share and support business operations
• Identify and determine the profitability and viability of new brands and products to increase market opportunities and achieve business goals
• Develop high quality and effective marketing materials and strategies including brand guidelines and vision to ensure and increase market activities
• Follow up marketing movement and situation of the opponents to participate in setting up creative marketing strategies and policies and achieve organization goals and policies effectively
• Maintain supervision in market research of consumer behavior, analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand management and marketing effectively
• Oversee management of budget and operating cost for marketing activities including advertising and promotional items to ensure cost-effectiveness
• Coordinate with product development and relevant functions to manage brands and develop new business marketing opportunities
• Take care and advise brand and marketing officers and managers to ensure effective performance and promotion preparation

Qualifications

• Bachelor’s or master’s degree in Business, Advertising and Marketing, Economics or related field
• Minimum of 7-10 years of responsible experience and 3-5 years of team management
• Have excellent written and verbal communication skills
• Have strong analytical skills
• Have budget-management skills
• Be creative and innovative

Additional Information